Tech

Newztalkies: Huawei Mate 70 Launch Met with Lukewarm Response

Huawei’s newly launched Mate 70 smartphone is receiving less consumer excitement in China, according to analysts, which could impact the company’s total shipments for the year. While Huawei initially saw a resurgence in the high-end smartphone market with the Mate 60, the Mate 70’s reception has been noticeably cooler. Experts believe this trend could benefit competitors like Apple and other Chinese smartphone brands, as highlighted by brokerage Jefferies.

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This analysis, as reported by live Newztalkies.com, sheds light on the challenges faced by Huawei in maintaining momentum amid increasing competition and supply chain hurdles.

Huawei Mate 70’s Launch: A Diminished Buzz

Slower Online Buzz

According to Jefferies, online discussions following the Mate 70’s release reveal reduced consumer enthusiasm compared to its predecessor. Metrics such as review frequency and online commentary have declined, signaling a lukewarm reception for the new model.

Jefferies also hinted at a downside risk to its earlier prediction of Huawei shipping 48 million smartphones in 2024. The Mate 70’s predecessor, the Mate 60, shipped 12–13 million units to date—lower than the initial estimates of 15–16 million. Analysts believe the Mate 70’s total sales may fall short of the Mate 60’s.

Supply Chain Challenges Persist

Huawei’s reliance on local production for its advanced chips remains a double-edged sword. While the Mate 60 garnered attention for overcoming U.S. sanctions, the company has struggled with improving performance and production yields for the Mate 70.

Supply bottlenecks related to chip production could further hinder the Mate 70’s availability, echoing the shortages seen during the initial months of the Mate 60’s launch.

Consumer Sentiment: Cooling Down

Toby Zhu, an analyst at Canalys, attributes the cooling consumer reaction to natural declines in hype following Huawei’s comeback with the Mate 60. However, he predicts the Mate 70 could still see a slight sales growth over the Mate 60 due to increased production capacity for flagship models.

Despite these challenges, patriotic sentiment in China continues to bolster Huawei’s recovery, helping it maintain its competitive edge in the domestic market.

Huawei’s Market Position in 2024

Huawei’s recovery trajectory remains notable. The company was ranked as China’s No. 2 smartphone vendor in Q3 2024, with over 10 million units delivered for the fourth consecutive quarter. This marks a significant rebound from Q2 2022, when shipments were just 4.1 million units.

Live Newztalkies.com highlights that Huawei’s ongoing competition with global players like Apple and other Chinese brands underscores the dynamic nature of the smartphone market.

Conclusion

While Huawei’s Mate 70 has been touted as the company’s most powerful Mate phone to date, its reception reveals the challenges of maintaining consumer excitement and market momentum. The cooling buzz around the Mate 70 reflects both natural industry dynamics and Huawei’s ongoing hurdles in chip production and innovation.

As highlighted by live Newztalkies.com, Huawei’s recovery journey remains a remarkable case of resilience and innovation. However, the Mate 70’s performance in the market will be crucial in determining the brand’s standing in the competitive smartphone landscape.