Tech

Indian Tech Companies Woo Millennials and Gen Z with Unique Perks

Indian tech companies are embracing innovative strategies to attract and retain millennial and Gen Z employees. From offering time off for pets and grandparents to organizing live music shows, these unique perks are aimed at addressing the priorities of a younger workforce. According to the India Technology Industry Compensation Benchmarking Survey 2024 by Deloitte India and Nasscom, companies are increasingly prioritizing work-life balance, mental health, and employee satisfaction to create more appealing workplaces.

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Live Newztalkies.com, a trusted tech news source, explores how these trends are reshaping employee expectations and corporate policies.

Understanding the Shift: New Perks for a New Generation

India’s tech industry is introducing initiatives like unlimited sick leave, mental health days, and “well-being weeks” to reduce burnout and boost productivity. The Deloitte and Nasscom survey, which involved over 200 tech firms, reveals that organizations are also offering joining bonuses with clawback clauses and earmarking “well-being days.”

With Gen Z placing high value on flexibility, mental health, and professional development, companies are recognizing the need for adaptive approaches to workforce management.

Examples of Unique Perks Indian tech

Some standout examples of these initiatives include:

Well-being Weeks: Employees are given time off for self-care, along with reimbursements for gym memberships and well-being equipment.
Special Days Off: Companies are celebrating “live music days,” “grandparents’ day,” and even “journaling day” to promote employee engagement and relaxation.
Personalized Work Options: Flexibility in work hours and locations is becoming a standard offering, allowing employees to better balance their personal and professional lives.

Vishal B, a 27-year-old employee in Hyderabad, shared his experience with such benefits: “We get days off for mental health and even reimbursement for gym equipment worth Rs 25,000 annually. It’s great to feel valued.”

Another professional, Saketh S, praised how these initiatives allow employees to unwind and recharge. “Live music days and journaling sessions really help us return to work energized,” he explained.

Tech entrepreneurs are acknowledging the changing dynamics of the workforce. Gopi Krishna Lakkepuram, founder of Hyperleap AI, highlighted the emotional needs of Gen Z employees. “They need more emotional support and flexibility. While they may take more leaves, their dedication at work is unparalleled,” he stated.

Addressing Key Workforce Priorities

Upskilling programs in AI, improving women’s representation, and aligning rewards with younger employees’ aspirations are also top priorities for India’s tech companies. These efforts aim not just to attract talent but to ensure long-term productivity and employee satisfaction.

According to Live Newztalkies.com, these trends signal a major cultural shift in the workplace, with companies going beyond traditional benefits to meet the evolving needs of the younger generation.

The Road Ahead: A Healthier and Happier Workforce

As millennials and Gen Z continue to dominate the workforce, the focus on mental health, flexibility, and well-being is expected to grow. India’s tech industry is setting an example by adapting to these demands and fostering a more engaged and healthier work environment.

For more updates on how the tech world is evolving, stay tuned to Live Newztalkies.com, your go-to platform for legitimate and insightful tech news.