Apple’s New Feature Lets Brands Customize Emails & Calls | Newztalkies.com
Apple is introducing a new feature that allows businesses to personalize how their brand appears in emails and phone calls on iPhones. This update, announced on Wednesday, is part of Apple’s Business Connect tool, which helps businesses manage their presence across Apple’s ecosystem of apps, including Maps, Messages, Wallet, and Siri.
What is Apple’s Business Connect?
Business Connect, launched by App le last year, is a platform that allows businesses to claim and manage their listings on various Apple apps. Companies can confirm their business information, ensuring accuracy, and also add relevant details such as photos and special offers. The tool helps businesses build a verified presence across Apple’s services, which could be valuable if Apple decides to launch its own search engine or enhance its Apple Intelligence features to compete with platforms like Google, Yelp, or Meta.
Branded Mail and Business Caller ID
One of the key features Apple is rolling out is Branded Mail, which allows businesses to display their brand name and logo in emails. This feature can make it easier for users to identify legitimate emails in their inbox, potentially reducing the chances of emails being overlooked. Businesses can sign up for Branded Mail now, and the feature will begin rolling out to users later this year.
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Similarly, App le is introducing Business Caller ID, which will show a company’s name, logo, and even department on the iPhone’s call screen when a business calls. This feature will be useful for distinguishing between legitimate business calls and spam, providing a clear way to identify trusted contacts. Business Caller ID will be available next year.
Enhancements to Tap to Pay
In addition to Branded Mail and Business Caller ID, Apple is updating its Tap to Pay service. Businesses that use this feature will soon be able to display their logo when accepting payments, offering a more branded experience than the current generic category icons.
How it Impacts Businesses and Users
These new features enhance the visibility and authenticity of businesses interacting with customers through Appl e devices. By using Business Connect, companies can provide a more personalized and professional touch, improving user trust and engagement. With updates like these, Apple continues to refine its tools for businesses and users alike, making interactions smoother and more transparent.
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