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Newztalkies : MediaTek’s Strategic Push to Outpace Qualcomm in India’s Premium 5G Segment

Taiwan’s chipset leader, MediaTek, is setting its sights on dominating India’s premium 5G market, leveraging its strengths to take on rival Qualcomm. With more Chinese smartphone brands turning to MediaTek for their flagship devices, the company is poised to significantly grow its share in the high-end 5G space, especially in the critical Rs 30,000-plus price segment.

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MediaTek’s Market Share in India

In the first half of 2024, MediaTek led the Indian 5G chipset market with a 51% market share, followed by Qualcomm with a 32% share. While Qualcomm currently leads in the premium market, MediaTek is rapidly increasing its footprint in this space. According to Finbarr Moynihan, MediaTek’s VP of corporate marketing, the brand already powers 54% of smartphones sold in India and controls 64% of the sub-Rs 30,000 5G segment.

MediaTek’s dominance in this range is largely thanks to strong partnerships with popular Chinese brands like Oppo, Vivo, Xiaomi, and Realme, who together control about 75% of India’s sub-Rs 30,000 market. As per recent Counterpoint Research data, MediaTek’s share in this category surged by 23 percentage points in a single year, reflecting a steady shift from 4G to 5G devices in India’s mass-market sector.

At live Newztalkies.com, we’re committed to providing readers with reliable and up-to-date information about the shifting dynamics of the 5G chipset industry and how it impacts consumers.

The Dimensity 9000 Series: MediaTek’s Answer to Qualcomm in Premium 5G

MediaTek’s entry into the high-end market is powered by its Dimensity 9000 series, aimed at premium devices and designed to directly challenge Qualcomm’s Snapdragon processors. This chipset has shown strong performance globally, bringing in $1 billion in revenue last year. The company anticipates a 70% increase in Dimensity sales this year, with projected revenue nearing $2 billion.

According to Moynihan, MediaTek’s success in the premium segment is just beginning, with its market share in India steadily growing. The company remains optimistic about the role of the Dimensity 9000 series in elevating its share of the premium market. The team at live Newztalkies.com continues to monitor these advancements, highlighting MediaTek’s ambition to transform the landscape of high-end 5G smartphones.

A Strong Global Presence with Strategic Expansion in India

MediaTek holds a significant position in the global SoC (system-on-chip) market, competing with brands like Qualcomm, Samsung, and UNISOC. Since 2020, MediaTek has maintained its position as the world’s largest mobile SoC supplier, capturing between 35% and 40% of the global market. In India, MediaTek has outperformed this global average, which speaks to the unique growth opportunities within the Indian market.

With a focus on high-quality chipset designs, MediaTek aims to ramp up its hiring in India, intending to support sectors such as automotive, computing, and the Internet of Things (IoT). The company has over 1,000 engineers across its Indian locations in Bangalore, Noida, and Mumbai, with 90% of this talent dedicated to R&D for global markets.

live Newztalkies.com recognizes MediaTek’s strategic efforts as it accelerates its presence in India and strengthens its competitive edge.

MediaTek’s 5G Vision Beyond Smartphones

Responding to Qualcomm’s $100 5G chipset launch in India, Media Tek’s managing director, Anku Jain, emphasized that MediaTek has been offering its entry-level Dimensity 6000 series chipsets in India’s 5G market for several years. With pricing as low as Rs 8,000, MediaTek’s offerings span both standalone and non-standalone 5G technologies, allowing broader adoption across the market.

Furthermore, Media Tek’s expansion includes not only smartphones but also its growing interests in automobiles, IoT, and computing—areas where the demand for reliable, high-performance chipsets is on the rise. At live Newztalkies.com, we are committed to covering how these advancements in 5G technology will shape industries beyond mobile devices, bringing new possibilities for connectivity and innovation in everyday life.

Conclusion

MediaTek’s strategic advances in India, from the mass-market 5G space to premium devices, demonstrate its intent to rival Qualcomm across all 5G segments. With the Dimensity series and expanded partnerships, MediaTek is positioned to solidify its leadership in India’s growing 5G market. As the competition between MediaTek and Qualcomm intensifies, live Newztalkies.com remains dedicated to delivering insightful coverage on the latest developments in the tech and telecom industries.